Qui secondo me personality è usato come sinonimo di personal property e in contrapposizione a real estate.

Personal property, roughly speaking, is private property that is moveable, as opposed to real property or real estate.
In the common law systems personal property may also be called chattels or personalty. In the civil law systems personal property is often called movable property or movables or moveable property or moveables - any property that can be moved from one location to another.
http://en.wikipedia.org/wiki/Personal_property