Glossary entry

English term or phrase:

must win

Italian translation:

che dobbiamo assolutamente conquistare

Added to glossary by Olga Buongiorno
May 10, 2011 07:35
13 yrs ago
10 viewers *
English term

must win

English to Italian Marketing Other Comunicazione aziendale
Whilst all of the markets that we serve are very important and strategic, I do believe that everyone understands that the key Asian markets; namely China, South Asia and Middle East, North East/South East Asia are MUST WIN markets and with this very much in mind, I have agreed with the *** that we need to realign and re-focus our local organizations.

Discussion

Olga Buongiorno (asker) May 10, 2011:
Hi Joe, I really missed you so much:-) I'll write you soon. The entries are very interesting. I'll choose the most striking one :-)
Joseph Tein May 10, 2011:
An English re-wording. Ciao Olga ... I haven't seen you in a very long time! Some other ways to say this is that these markets are essential ...they _must_ be conquered ... we need to be #1 in these markets ... we need to be successful in these markets.

:)

Proposed translations

+5
9 mins
Selected

che dobbiamo assolutamente conquistare

Una proposta...
Peer comment(s):

agree AdamiAkaPataflo : essì :-))
2 mins
:)
agree Ernestine Shargool
9 mins
:)
agree Joseph Tein : I like the directness of this one.
10 mins
thanks :)
agree Michele Esposito
43 mins
:)
agree Katia DG
1 hr
:)
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4 KudoZ points awarded for this answer. Comment: "Grazie :-)"
+8
11 mins

irrinunciabile / da conquistare a ogni costo / dove non possiamo permetterci di perdere...

... o: arrivare secondi, fallire, ecc.

ci andrebbe il trattino fra must e win, perché è attributo
Peer comment(s):

agree Joseph Tein : And you're right about the "trattino" ... but even native speakers don't always write their own language correctly.
7 mins
Thanks, Joseph. Yeah, I noticed this growing phenomenon myself - I am still wondering whether it is ignorance, carelessness or an attempt at coolness... :-)
agree Ernestine Shargool
7 mins
grazie, stelàsa :-)
agree Giulia D'Ascanio
9 mins
grazie, cara :-)
agree Elena Zanetti
1 hr
grazie, Elenabbella :-)
agree Giovanna Rausa : voto per irrinunciabile :-)
1 hr
grazie, cara :-)
agree Françoise Vogel : anch'io!
1 hr
chirp, passerottina ;-)
agree Pierluigi Bernardini : avrei fatto anch'io così
2 hrs
grazie della conferma, caro
agree SYLVY75
3 hrs
mersì, silvì :-)
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11 mins

(mercati) vincenti

direi semplicemente così, si usa molto nel contesto

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Note added at 12 min (2011-05-10 07:47:58 GMT)
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insieme a tutti i sinonimi...irrinunciabili, indispensabili ecc ecc
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+1
1 hr

strategico / fondamentale

Un'alternativa alle risposte già validissime...
Al limite, anche insieme: "mercati strategici e fondamentali"
Peer comment(s):

agree Françoise Vogel : e perché no?
14 mins
Grazie Francoise!
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