Feb 25, 2010 13:47
14 yrs ago
3 viewers *
French term
United Kingdom
Works in: French to English
identifiant linéaire
French to English
Marketing
Retail
A distributor has agreed to display a brand in its retail outlet using point-of-sale advertising materials provided such as logos and "identifiants lineaires".
Proposed translations
(English)
| 4 +2 | shelf talker |
Emma Paulay
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| 1 +2 | shelf edge labels (etc.) |
Tony M
|
Change log
Feb 25, 2010 14:50: Emma Paulay changed "Field (specific)" from "Advertising / Public Relations" to "Retail"
Feb 25, 2010 16:36: Stéphanie Soudais changed "Term asked" from "identifiant lineaire" to "identifiant linéaire"
Proposed translations
+2
1 hr
French term (edited):
identifiant lineaire
Selected
shelf talker
Or possibly "shelf strip".
Reference:
4 KudoZ points awarded for this answer.
Comment: "This is great, thanks very much!"
+2
17 mins
French term (edited):
identifiant lineaire
shelf edge labels (etc.)
I'm no retail specialist, so I have no idea if there may be a specialist term for this, but I just thought it might be helpful to point out that 'linéaire' in this context usually means the runs of shelving commonly used in supermarkets etc.
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Note added at 19 mins (2010-02-25 14:06:43 GMT)
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Of course, this may well in fact be some kind of much larger 'banner' strip (perhaps along the top of the shelving) marking out a specific section as containing products from one particular brand, for example.
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Note added at 19 mins (2010-02-25 14:06:43 GMT)
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Of course, this may well in fact be some kind of much larger 'banner' strip (perhaps along the top of the shelving) marking out a specific section as containing products from one particular brand, for example.
Peer comment(s):
| agree |
Chris Hall
1 min
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Thanks, Chris!
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| agree |
Evans (X)
: I think you have it!
53 mins
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