Glossary entry

Spanish term or phrase:

MDD

English translation:

OL

Added to glossary by mediamatrix (X)
Nov 5, 2009 23:35
14 yrs ago
5 viewers *
Spanish term

MDD

Spanish to English Marketing Marketing / Market Research
Puede ser conveniente incluir un control de marcas (marcas de fabricante frente a MDD), con el objetivo de que la muestra sea lo más representativa posible

These are consumer trials for a new product. I don't know what MDD stands for but, given the context, I have an idea it could be supermarket own brand. Am I right?
Change log

Feb 16, 2011 20:50: mediamatrix (X) Created KOG entry

Proposed translations

53 mins
Selected

OL

The standard term in the UK is OL = 'own label' (i.e. the store's own brand)
See supermarket price data available via http://www.tesco.com/todayattesco/pricecheck.shtml
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4 KudoZ points awarded for this answer. Comment: "Thanks :)"
18 mins

store brand

MDD= Marca de distribuidor
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11 hrs

private label

In Spain, it's called "marca blanca" and in the US, "private label".
Peer comment(s):

neutral Jennifer Levey : 'marca blanca' refers to *un*branded goods, not to those bearing the retailer's own brand/label.
12 hrs
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