Jun 17, 2009 17:04
14 yrs ago
1 viewer *
English term
France
Translating full-time since 1994
Native in: French 
Works in: English to French, Italian to French
leading brand
Non-PRO
English to French
Marketing
Retail
contexte :
In the early 80s, XXX launched two own brands on the market: YYY and TTT. YYY is a leading brand whose quality is guaranteed. The quality of TTT, which includes over 8000 articles, is similar to that of the major brands but at a price which is 15 to 20% lower.
Pas certain de la signification de "leading" ici. Merci d'avance pour vos conseils.
In the early 80s, XXX launched two own brands on the market: YYY and TTT. YYY is a leading brand whose quality is guaranteed. The quality of TTT, which includes over 8000 articles, is similar to that of the major brands but at a price which is 15 to 20% lower.
Pas certain de la signification de "leading" ici. Merci d'avance pour vos conseils.
Proposed translations
(French)
| 4 +1 | marque phare |
Stéphanie Bellumat
|
| 1 +7 | une marque leader |
Tony M
|
| 4 | marque dominante |
DelM
|
| 3 | grande marque |
Myrtrad1
|
Change log
Jun 17, 2009 17:08: Tony M changed "Level" from "PRO" to "Non-PRO"
Proposed translations
+1
16 mins
Stéphanie Bellumat
Native in French
Works in field
AITC member Eng-Fre + 20 years of exp.
Native in: French (Variants: Canadian, Standard-France)
Works in: English to French, Spanish to French
Related KudoZ points
:
12
Selected
marque phare
Quelques exemples...
Orange est la marque phare de France Télécom, un des principaux opérateurs de télécommunications dans le monde.
http://www.francetelecom.com/fr_FR/groupe/
de la même façon , l'autre marque phare du secteur Saveurs du Soir, disparaîtra également des rayons toujours au profit de LIPTON ...
http://www.legipme.com/actualite/propriete-intellectuelle-nt...
La marque phare de l'allemand possède de nombreux atouts pour résister au ralentissement du marché des cosmétiques
http://www.jdf.com/analyse-financiere/2008/12/26/04012-20081...
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Note added at 4 days (2009-06-22 08:34:42 GMT) Post-grading
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Merci, Laurent !
Orange est la marque phare de France Télécom, un des principaux opérateurs de télécommunications dans le monde.
http://www.francetelecom.com/fr_FR/groupe/
de la même façon , l'autre marque phare du secteur Saveurs du Soir, disparaîtra également des rayons toujours au profit de LIPTON ...
http://www.legipme.com/actualite/propriete-intellectuelle-nt...
La marque phare de l'allemand possède de nombreux atouts pour résister au ralentissement du marché des cosmétiques
http://www.jdf.com/analyse-financiere/2008/12/26/04012-20081...
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Note added at 4 days (2009-06-22 08:34:42 GMT) Post-grading
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Merci, Laurent !
Peer comment(s):
| neutral |
Tony M
: Not quite sure that's the right meaning here; really means 'flagship brand', w.r.t. the brand owner, whereas this is 'leading' w.r.t. other brands / No, because again, 'vedette' tends to mean 'star brand' (w.r.t. the brand owner, again)
4 mins
|
| agree |
Arnold T.
: Dans le GDT !
41 mins
|
|
Merci, Arnold !
|
4 KudoZ points awarded for this answer.
Comment: "merci Stéphanie"
5 mins
marque dominante
Voilà pour l'explication
+7
7 mins
une marque leader
Well, 'leader' is used a lot in FR (cf. 'Leader Price' even!), so I think you could do a lot worse than stick with the ghastly anglicism!
Otherwise, R+C suggests 'de premier plan', which is at least the right sense here.
Otherwise, R+C suggests 'de premier plan', which is at least the right sense here.
Peer comment(s):
| agree |
Jean-Louis S.
2 mins
|
|
Merci, jlsjr !
|
|
| agree |
Myrtrad1
26 mins
|
|
Thanks, Myrtrad!
|
|
| agree |
Beila Goldberg
: Beaucoup employé : dans son secteur, sur le marché, etc.
1 hr
|
|
Merci, Beila ! C'est exactement comme ça que je le vois...
|
|
| agree |
George C.
1 hr
|
|
Thanks, Solarstone!
|
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| agree |
Celine Reau
1 hr
|
|
Merci, Celine !
|
|
| agree |
Eric MARRET
15 hrs
|
|
Merci, Eric !
|
|
| agree |
cjohnstone
1 day 13 hrs
|
|
Merci, Catherine !
|
18 mins
grande marque
I think
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Note added at 28 minutes (2009-06-17 17:32:55 GMT)
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La marque vedette
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Note added at 29 minutes (2009-06-17 17:33:54 GMT)
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Marque vedette
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Note added at 28 minutes (2009-06-17 17:32:55 GMT)
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La marque vedette
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Note added at 29 minutes (2009-06-17 17:33:54 GMT)
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Marque vedette
Peer comment(s):
| neutral |
Tony M
: It may well be a 'major brand' too, but here it's is specifically a 'leading' one
4 mins
|
Discussion