Glossary entry (derived from question below)
Spanish term or phrase:
circulación fluida por el interior de la tienda
English translation:
free flow of customers through/around the shop
Added to glossary by
Emma Goldsmith
Feb 23, 2009 09:41
15 yrs ago
Spanish term
circulación fluida por el interior de la tienda
Spanish to English
Marketing
Advertising / Public Relations
shop lay-out
this is a hi-fi shop that has been renovated. the word "circulacion" comes up several times.
"circulación fluida por el interior de la tienda"
"de la forma más diáfana posible para potenciar la circulación y consiguiendo que los transeúntes vean por completo el interior"
I understand they want shoppers to go round the whole shop to see all the products on display. but, I don't know if there is a certain term used for this in English.
thanks!
"circulación fluida por el interior de la tienda"
"de la forma más diáfana posible para potenciar la circulación y consiguiendo que los transeúntes vean por completo el interior"
I understand they want shoppers to go round the whole shop to see all the products on display. but, I don't know if there is a certain term used for this in English.
thanks!
Proposed translations
(English)
Proposed translations
+9
31 mins
David Ronder
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Linguistic flair and an eye for detail
Native in: English 
Works in: Spanish to English, English
Related KudoZ points
:
28
Selected
free flow of customers through/around the shop
Customers can be traffic and they can circulate, but generally in retail-speak, they flow. Around or through the shop? Six of one, half a dozen of the other:
1. Through the shop
Retail Apprentice Case Study File Format: Microsoft Word - View as HTML
... especially the creative skills – improving the displays and the flow of customers through the shop and introducing a new ‘elegant’ wrapping service has ...
www.skillsmartretail.com/pdfs/retail_apprenticeship_case_st... - Similar pages
(WO/1999/021115) DEVICE AND APPLICATION FOR FACILITATING, MAKING ...Because the actual location of goods is always known, the Information System can calculate the flow of customers through the shop using goods data from each ...
www.wipo.int/pctdb/en/wo.jsp?IA=SE1998000504&DISPLAY=DESC - 89k - Cached - Similar pages
Falmouth Packet - Veteran customer opens refurbished post office
"We did have some problems with signage and the flow of customers through the shop, but things are much better now. Queuing is a lot more manageable and ...
archive.falmouthpacket.co.uk/2006/2/22/52480.html - 22k - Cached - Similar pages
2. Around the shop
In India, giving the customers what they want means offering the ...... before the competition comes in,” he says – and then he is gone, peeling away to tell staff how to improve the flow of customers around the shop. ...
business.timesonline.co.uk/tol/business/markets/india/article3181925.ece -
Colin Wilcox - LinkedIn
Software was used to determine most strategic positioning of product ranges and to identify potential bottlenecks in the flow of customers around the shop ...
www.linkedin.com/in/colinwilcox - 46k - Cached - Similar pages
CRS - Recent Projects - F. S. Tuck
F. S. Tuck came to CRS wanting to improve the flow of customers around the shop, and fully display their large range of high quality products. ...
www.creativeretailsolutions.co.uk/projects/tuck.htm - 10k - Cached - Similar pages
I hope that helps, Emma.
--------------------------------------------------
Note added at 2 hrs (2009-02-23 12:05:31 GMT)
--------------------------------------------------
Just occurred to me that if you use flow around rather than through, you better preserve the idea of circulacion.
1. Through the shop
Retail Apprentice Case Study File Format: Microsoft Word - View as HTML
... especially the creative skills – improving the displays and the flow of customers through the shop and introducing a new ‘elegant’ wrapping service has ...
www.skillsmartretail.com/pdfs/retail_apprenticeship_case_st... - Similar pages
(WO/1999/021115) DEVICE AND APPLICATION FOR FACILITATING, MAKING ...Because the actual location of goods is always known, the Information System can calculate the flow of customers through the shop using goods data from each ...
www.wipo.int/pctdb/en/wo.jsp?IA=SE1998000504&DISPLAY=DESC - 89k - Cached - Similar pages
Falmouth Packet - Veteran customer opens refurbished post office
"We did have some problems with signage and the flow of customers through the shop, but things are much better now. Queuing is a lot more manageable and ...
archive.falmouthpacket.co.uk/2006/2/22/52480.html - 22k - Cached - Similar pages
2. Around the shop
In India, giving the customers what they want means offering the ...... before the competition comes in,” he says – and then he is gone, peeling away to tell staff how to improve the flow of customers around the shop. ...
business.timesonline.co.uk/tol/business/markets/india/article3181925.ece -
Colin Wilcox - LinkedIn
Software was used to determine most strategic positioning of product ranges and to identify potential bottlenecks in the flow of customers around the shop ...
www.linkedin.com/in/colinwilcox - 46k - Cached - Similar pages
CRS - Recent Projects - F. S. Tuck
F. S. Tuck came to CRS wanting to improve the flow of customers around the shop, and fully display their large range of high quality products. ...
www.creativeretailsolutions.co.uk/projects/tuck.htm - 10k - Cached - Similar pages
I hope that helps, Emma.
--------------------------------------------------
Note added at 2 hrs (2009-02-23 12:05:31 GMT)
--------------------------------------------------
Just occurred to me that if you use flow around rather than through, you better preserve the idea of circulacion.
4 KudoZ points awarded for this answer.
Comment: "Thanks again David, you've had great support for both your answers, and solved both problems for me."
4 mins
Nick Buchanan
Spain
Spain
Native in English
Specializes in field
Spain
Experience in a wide range of fields
Native in: English
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
4
traffic
.
9 mins
José Manuel Lozano
Native in Spanish
Sworn translator and lawyer
Native in: Spanish 
Works in: English to Spanish, Spanish to English
easy traffic inside the shop
hope it helps
9 mins
Noni Gilbert Riley
Spain
Spain
Native in English
Spain
The translator people turn to
Native in: English (Variant: UK)
Works in: Spanish to English, French to Spanish, English, and 1 more.
Related KudoZ points
:
16
(customers/clients) move easily around the inside of the shop
Wonder if we dare go this far from the text - the only reason I suggest it is that it feels so much more natural!
And a take on your other sentence might be:
("de la forma más diáfana posible para potenciar la circulación y consiguiendo que los transeúntes vean por completo el interior"): *as open-plan/unencumbered/clear of obstacles as possible to encourage movement and ensure that passers-by see all of the inside*
Of course this will also depend on who the target audience is and what register you're looking for. Anyway, if nothing else, I hope this makes it clear what the text is saying.
And a take on your other sentence might be:
("de la forma más diáfana posible para potenciar la circulación y consiguiendo que los transeúntes vean por completo el interior"): *as open-plan/unencumbered/clear of obstacles as possible to encourage movement and ensure that passers-by see all of the inside*
Of course this will also depend on who the target audience is and what register you're looking for. Anyway, if nothing else, I hope this makes it clear what the text is saying.
11 mins
Nathalie Assayag Eales
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
reliable and accurate translations
Native in: English (Variant: British)
Works in: French to English, Italian to English, Spanish to English, and 2 more.
flow of traffic around the shop floor
In this context I would suggest 'traffic', although for the second sentence I would suggest reworking the text to convey the meaning rather than using traffic again.
+2
13 mins
Elizabeth Joy Pitt de Morales
Native in English
Words That Make Sense
Native in: English
Works in: Spanish to English, English
smooth flow of (foot) traffic inside the shop
"smooth flow of (foot) traffic in the shop"
http://undertow.arch.gatech.edu/homepages/gte077n/old files/... the many hours spent researching the Atlanta Hartsfield International Airport Atrium I ha ample time to study how the design of the space interacted with those using it. The Atrium is surprisingly well designed. It is spacious and for the most part allows for *smooth traffic flow* since there are so many available spaces for movement.
Planning for *Foot Traffic Flow* in Buildings http://www.amazon.co.uk/Planning-Foot-Traffic-Flow-Buildings...
http://www.techcrunch.com/2007/12/14/path-intelligence-monit...
"...is a U.K. based company that monitors *foot traffic* in a rather ingenious way, through customers’ cell phones."
Hope it helps!
http://undertow.arch.gatech.edu/homepages/gte077n/old files/... the many hours spent researching the Atlanta Hartsfield International Airport Atrium I ha ample time to study how the design of the space interacted with those using it. The Atrium is surprisingly well designed. It is spacious and for the most part allows for *smooth traffic flow* since there are so many available spaces for movement.
Planning for *Foot Traffic Flow* in Buildings http://www.amazon.co.uk/Planning-Foot-Traffic-Flow-Buildings...
http://www.techcrunch.com/2007/12/14/path-intelligence-monit...
"...is a U.K. based company that monitors *foot traffic* in a rather ingenious way, through customers’ cell phones."
Hope it helps!
Peer comment(s):
| agree |
Kathryn Litherland
: yes, or free flow of traffic. In a US English, I'd slightly favor "store" over shop.
3 hrs
|
| agree |
RichardDeegan
: Ditto preference for "store", even for UK. Can't picture Marks and Spencer's as a "shop"
3 hrs
|
56 mins
Marian Vieyra
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
WorldWideWords
Native in: English (Variant: UK)
Works in: French to English, Spanish to English, Portuguese to English
Related KudoZ points
:
32
increased footfall/smooth transition
Increased footfall (potenciar la circulación) is the main objective, so perhaps you should look at a non-literal way of getting this across.
2 days 11 hrs
flowing traffic throughout the shop
De la circulation a l'interieur du magasin
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