English to Ukrainian Marketing Marketing / Market Research

There are problems with his approach, he admits. Being transferred from country to country can be hard on staff. People in dual-career marriages, he says, probably should not work for Gillette. The company's commitment to standardisation, moreover, costs it customers in niche markets within countries.
Mr Zeien long ago decided the drawbacks were worth suffering. "I tell my workers all the time that we'll only be in markets where we can be number one," he says. "Focus is what gives us bang for the buck."