Glossary entry (derived from question below)
English term or phrase:
piggyback strategy
Polish translation:
jazda na czyimś grzbiecie/strategia kombinowana (marketing)
Added to glossary by
Andrew Stanleyson
Feb 17, 2008 11:58
16 yrs ago
English term
piggyback strategy
English to Polish
Marketing
Advertising / Public Relations
advertising
Piggyback strategy is used by many advertising campaigns.
Proposed translations
(Polish)
| 4 | jazda na czyimś grzbiecie |
Andrew Stanleyson
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| 4 +2 | strategia kombinowana |
Roman Kozierkiewicz
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Change log
Feb 17, 2008 12:02: Natalie changed "Term asked" from "piggyback trategy" to "piggyback strategy"
Feb 29, 2008 07:56: Andrew Stanleyson Created KOG entry
Proposed translations
7 mins
Andrew Stanleyson
Native in Polish
Specializes in field
Also an Australian lawyer
Native in: Polish 
Works in: Polish to English, English to Polish, Danish to English, and 1 more.
Related KudoZ points
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9
Selected
jazda na czyimś grzbiecie
ot to chodzi, free ride
Peer comment(s):
| neutral |
Polangmar
: Andrew...:D))
6 hrs
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Jako metafora :-) Kozierkiewicz potwierdził
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2 KudoZ points awarded for this answer.
+2
19 mins
strategia kombinowana
Strategia jednoczesnego promowania dwóch marek. W reklamie telewizyjnej "piggyback commercial" to jest "two or more commercials aired one after another, featuring different products of the same sponsor"
Peer comment(s):
| agree |
Andrew Stanleyson
: Aaaaa. Tak to jest? Czyli jedna na grzbiecie drugiej... :-) Powinienem był spojrzeć w Twój Dictionary of Marketing Terms... a leży tuż obok; musisz dodać w nowym wydaniu słownika, jest tylko piggyback service
22 mins
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"wożenie marki na grzbiecie innej marki" - taki jest sens poważnego określenia "strategia kombinowa" - brzmi elegancko, a w sumie jest nieetyczne, lub nawet bezprawne.
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| agree |
skisteeps
1 day 4 hrs
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Dziękuję
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Discussion