Aug 8, 2006 16:17
17 yrs ago
French term

pénétration d'Internet

Non-PRO French to English Bus/Financial Journalism Internet
"La pénétration d'Internet dans les foyers continue d'augmenter."

This is the opening line of a short text about online shopping/e-business. I know what it means ;-) but as it's the first sentence I'd love something "snappy". So far I have "More and more households are connected to the Internet" which doesn't really incite me to keep reading. Anyone creative out there who's not on holiday?
Many thanks!
Change log

Aug 8, 2006 17:10: writeaway changed "Field" from "Art/Literary" to "Bus/Financial"

Proposed translations

18 mins
Selected

make its way

I would go with something like this:

The Internet continues to make its way into more homes/households..

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4 KudoZ points awarded for this answer. Comment: "This has the creative touch I was looking for. Thank you also mediamatrix for "take-up", a term I'd completely forgotten."
11 mins

Internet take-up

Home Internet take-up still rising.

'take-up' is often used as a popular (i,.e. general public) substitute for penetration which has a specific meaning known only to the specialists.
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34 mins

the number of households with internet access continues to increase


the number of households with internet access continues to increase
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40 mins

Home use of the Internet keeps skyrocketing / continues to expand

An idea
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5 hrs

private Internet access is increasing steadily

An alternative.

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Note added at 5 hrs (2006-08-08 22:03:22 GMT)
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OR: ... is on the rise.
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1 hr

home broadband use continues its relentless growth/ continues to grow/is on the up and up

broadband is more common than internet nowadays
broadband use continues to grow rapidly – over four in 10 adults use broadband at home. In research among 2003 US adults surveyed by telephone ...
www.harrisinteractive.com/harris_poll/index.asp?PID=492 - 37k
Digital Television and Broadband continue to grow, shows Ofcom research ... To use broadband over a standard telephone line the user needs to replace ...
www.e-mpowerment.org/pages/broadband.htm - 27k

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Note added at 14 hrs (2006-08-09 06:28:33 GMT)
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just heard on the radio ... home Internet use is hugely buoyant
and home broadband use is increasingly active

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Note added at 19 hrs (2006-08-09 11:31:02 GMT)
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sorry ... don't like insisting too much but just heard another!
home Internet use continues to make inroads
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