They look a bit more stylish than your average babel fish, but it remains to be seen if they work as well. From the article:

The earbuds run on a new version of Bragi’s operating system, which will come to the original Dash as well. It enables the simpler pairing process, helps the buds auto-detect a workout, and refines the on-bud touch controls, which until now were about as easy to learn as Morse Code. The new OS also introduces two of the more futuristic features Bragi’s been talking about for years: real-time translation, through a partnership with the iTranslate app, and a gesture interface that lets you control your music just by moving your head.

Even the regular, non-custom Dash Pros are a big upgrade over the previous model.