English to Hungarian Bus/Financial Business/Commerce (general)

Likewise, McGoldrick (2002) proposed that changes in retail formats are better explained as an outcome of economic and socio-cultural developments within a market. Meloche et al. (1988) identified that the failure of retail businesses and the demise of particular formats was invariably linked to some negative environmental change or market alteration. Failure was not always an inevitable stage in the history of an organization. Nor are retailers passive participants in some grand market lottery. Instead, traders may deploy strategies that either circumnavigate difficult market trends or which exploit opportunities that arise from changed market conditions. Environmental theories, therefore, provide an alternative explanation for retail change and also provide frameworks which recognize that retailers can proactively respond to market challenges. Corporate fate is not therefore viewed as predestination nor is the survival of a particular trading format destined to be active for a prescribed and finite period as suggested by the cyclical theories.