EFI-metod
English translation: FAB method
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| 17:57 Jul 29, 2015 |
| Swedish to English translations [PRO] Bus/Financial - Marketing / Market Research / Sales | |||||||
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|  Selected response from: Tania McConaghy Sweden Local time: 23:50 | ||||||
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| 2 +1 | FAB method |
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Answers
1 hr confidence: 
peer agreement (net): +1
peer agreement (net): +1FAB method Explanation: Features, Advantages, Benefits I don't have any great references but here are a few. See the 2nd ref for info on Feature-Function-Benefit (FFB) vs. Feature-Advantage-Benefit (FAB). See also http://ezinearticles.com/?The-F-A-B-Sales-Method&id=6831656 Example sentence(s):
Reference: http://www.sellingpower.com/content/article/?a=8554/understa... Reference: http://99productrules.com/post/feature-function-benefit-vs-f... |
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