"value play"

Spanish translation: propuesta de valor

11:05 Sep 1, 2020
English to Spanish translations [PRO]
Bus/Financial - Advertising / Public Relations
English term or phrase: "value play"
Let’s explore the implications of that definition of value play. That means that someone who is paying top dollar for the best combination of quality and service that exist and the person who is opting for the lowest priced, poorest combination of quality and service will, both, feel that they’re getting good value.

What does that mean for us as sellers? It means that we have to define value differently for the market segments we serve. We need to use language like “If you value quality, dependability and service, this option provides the best solution for you. If, however, you’re simply looking for something to fill an immediate need, this alternative offers reasonable quality at an affordable price.”
Wendy Gosselin
Argentina
Local time: 19:18
Spanish translation:propuesta de valor
Explanation:
Sounds a bit like "value proposal" to me.

La propuesta de valor es la expresión concreta del conjunto de beneficios que recibirán los clientes a los que se dirige como consecuencia de hacer negocio con quien la propone. A cambio de esos productos y servicios ofrecidos, la empresa obtiene de sus clientes, en la mayoría de los casos, una remuneración.

¿Qué es la propuesta de valor? - Marketing Estratégico
Selected response from:

patinba
Argentina
Local time: 19:18
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3propuesta de valor
patinba
4juego de valor / valor flexible
Oliver Romero
3valor seguro
Sara Fairen


  

Answers


49 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
juego de valor / valor flexible


Explanation:
Creo que la traducción literal puede servir al ir acompañada de explicaciones. Propongo "valor flexible" como alternativa no literal.

Oliver Romero
Spain
Local time: 23:18
Native speaker of: Native in SpanishSpanish
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
value play
propuesta de valor


Explanation:
Sounds a bit like "value proposal" to me.

La propuesta de valor es la expresión concreta del conjunto de beneficios que recibirán los clientes a los que se dirige como consecuencia de hacer negocio con quien la propone. A cambio de esos productos y servicios ofrecidos, la empresa obtiene de sus clientes, en la mayoría de los casos, una remuneración.

¿Qué es la propuesta de valor? - Marketing Estratégico

patinba
Argentina
Local time: 19:18
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 104
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Mónica Algazi
29 mins
  -> Gracias, Mónica!

agree  Irene Gutiérrez
21 hrs
  -> Gracias!

agree  Antonella Perazzoni
1 day 2 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
valor seguro


Explanation:
I think "valor seguro" is a possibility in this particular context - it can be used to sell something that is good value for money, in some cases because its price is high but so is its quality, in other cases because both are low.

Sara Fairen
United Kingdom
Local time: 22:18
Native speaker of: Native in SpanishSpanish
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