Relationship Buyer

Russian translation: лояльный покупатель

03:43 Sep 16, 2020
English to Russian translations [PRO]
Bus/Financial - Marketing / Market Research / Sales
English term or phrase: Relationship Buyer
Вот контекст. Помогите найти вариант на русском - relationship buyer. Как назвать этого покупателя?

Understanding the four types of buyer will help you stand strong with your price.
1. The price buyer ...
2. The value buyer ...
3. *****The relationship buyer******
This buyer values the relationship the most. This is great in our profession because we are in the relationship business. We are selling an ongoing, recurring service. We build up relationships with our clients and so the relationship buyer will be our best clients. They are the people who really value you. They enjoy spending time with you and coming in for meetings. They value your help. These are the buyers that will pay you a premium price because they truly value what you do.

#4 - The Poker Face Buyer...
Evgenia Mussuri
United States
Local time: 08:59
Russian translation:лояльный покупатель
Explanation:
Возможно, это:
Selected response from:

Tretyak
Ukraine
Local time: 14:59
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4лояльный покупатель
Tretyak
3 +1покупатель-«друг»
Victoria Batarchuk
3консультативный покупатель
Michael Sarni
3коммуникативно-ориентированный клиент/клиент, ориентированный на коммуникацию
Svetlana Manilo
3контактный покупатель
Mikhail Zavidin
3Покупатель, предпочитающий лояльность продавца
Vadim Zotov


  

Answers


27 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
консультативный покупатель


Explanation:
вар: консультационный.
См. https://activesalesgroup.ru/tranzaktsionnye-i-konsultatsionn...

Michael Sarni
United Kingdom
Local time: 12:59
Native speaker of: Native in RussianRussian
PRO pts in category: 4
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
relationship buyer
лояльный покупатель


Explanation:
Возможно, это:

Example sentence(s):
  • Какие типы покупателей встречаются на рынке B2B и как с ними вести дела? 1) покупатели цены; 2) лояльные покупатели; 3) покупатели ценности.

    Reference: http://https://marketing.wikireading.ru/673
Tretyak
Ukraine
Local time: 14:59
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 44
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
relationship buyer
покупатель-«друг»


Explanation:
Это покупатель, для которого важны, прежде всего, доверительные отношения с продавцом.

Как пример, могу привести описание Relationship Selling (рекомендации, как обращаться с такими покупателями).

Свой перевод предлагаю из соображений краткости.

"What is Relationship Selling?

...

As the name generally implies, relationship selling is all about the connection and relationship a salesperson builds with their customers and potential buyers.

A human interaction, where the salesperson generally cares about connecting with their customer or buyer.

Instead of salespeople solely focusing on the pricing of a product or services (or even all the details about said product or service), the priority is on the interactions and trust built between sales and the customer/buyer".

https://everyonesocial.com/blog/relationship-selling/

Victoria Batarchuk
Ukraine
Local time: 14:59
Specializes in field
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 56

Peer comments on this answer (and responses from the answerer)
agree  Natalie
1 hr
  -> Спасибо!
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
relationship buyer
коммуникативно-ориентированный клиент/клиент, ориентированный на коммуникацию


Explanation:
Я бы использовала термин коммуникация, т.к. это слово полнее всего отражает персонализированный характер взаимоотношений, обмен информацией, открытость диалогу и т.п.

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Note added at 4 hrs (2020-09-16 08:13:48 GMT)
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*покупатель

Svetlana Manilo
Georgia
Local time: 16:59
Specializes in field
Native speaker of: Russian
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5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
relationship buyer
контактный покупатель


Explanation:
+

Mikhail Zavidin
Local time: 15:59
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 100
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14 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
relationship buyer
Покупатель, предпочитающий лояльность продавца


Explanation:
Соответственно,
Покупатель, предпочитающий низкую цену
Покупатель, предпочитающий потребительскую ценность...

Вариант «Покупатель, отдающий приоритет лояльности продавца» более громоздкостью, хотя тоже подойдёт.

Vadim Zotov
Russian Federation
Local time: 15:59
Works in field
Native speaker of: Russian
PRO pts in category: 8
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