English to Russian Marketing Advertising / Public Relations

Доброго времени.

5.8.3 New Possibilities for Strategic Media Planning

The innovation drivers of these new players are multi-disciplinary teams of market researchers, statisticians, behavioural psychologists, mathematicians, physicists and media experts. These data science teams work continuously on algorithms, which become more and more precise, for analysis and optimisation of media investments. New, transparent business models, swifter decision-making processes and the future vision of ***just-in-time media*** make these new players attractive and effective. Blackwood Seven is one of these new players, which has already recognised those market opportunities and which has successfully monetised them. The software company developed a data-driven, automated, and self-learning platform solution that allows advertisers to plan, book and optimise media specifically focused on a KPI. Strategic media planning as software as a service (SaaS) opens up completely new opportunities for advertisers. With the help of Blackwood Seven, persons in charge of the budget can understand the effect of various media channels in interaction and they can quantify the added value of individual media investments with regard to target KPIs such as sales and new business. Because for the first time ever, the effective contributions of individual cam- paign elements including primarily the offline channels such as print, TV, out-of-home can be dynamically quantified with a tool, they can be evaluated objectively and therefore, they can be understood.

Если предположить, что в данном контексте под "just-in-time" понимается концепция "точно в срок", описанная,
например здесь:

http://www.elitarium.ru/sistema-jit-process-proizvodstva-kac...
Системы «точно-в-срок» (JIT; just-in-time): их разработка и внедрение

то как бы это покомпактней увязать с media?

Спасибо.