martech

Russian translation: мартех

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15:56 Dec 27, 2019
English to Russian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
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Russian translation:мартех
Definition:
МАРТЕХ - ЭТО НОВАЯ УНИФИЦИРОВАННАЯ МОДЕЛЬ, ПОЗВОЛЯЮЩАЯ РАЗБЛОКИРОВАТЬ ПОТЕНЦИАЛ МАРКЕТИНГА, ТЕХНОЛОГИЙ И УПРАВЛЕНИЯ, ОБЪЕДИНИВ ЭТИ НАПРАВЛЕНИЯ.
Selected response from:

fariza alborova
Georgia
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4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2мартех
fariza alborova


  

Translations offered


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
мартех


Definition from Comagic:
МАРТЕХ - ЭТО НОВАЯ УНИФИЦИРОВАННАЯ МОДЕЛЬ, ПОЗВОЛЯЮЩАЯ РАЗБЛОКИРОВАТЬ ПОТЕНЦИАЛ МАРКЕТИНГА, ТЕХНОЛОГИЙ И УПРАВЛЕНИЯ, ОБЪЕДИНИВ ЭТИ НАПРАВЛЕНИЯ.

Example sentence(s):
  • МарТех ориентирует маркетинг, IT решения и подходы в управлении на клиента - Comagic  
fariza alborova
Georgia
Local time: 23:19
Native speaker of: Russian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  George Phil
3 days 52 mins
  -> Thank you

Yes  Boris Pogoriller
3 days 11 hrs
  -> Thank you
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