high level navigation

German translation: Top-Level-Navigation

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:high level navigation
German translation:Top-Level-Navigation
Entered by: Doreen Haedicke

13:01 Aug 12, 2019
English to German translations [PRO]
Marketing - Retail / digital marketing
English term or phrase: high level navigation
SOW einer Marketingfirma zur Verbesserung von Website, Internetpräsenz und Online-Shopping f. ein neues Produkt auf diversen Plattformen im Internet. Der ganze Satz lautet wie folgt:


XXX will complete a review and optimization plan highlighting areas of fall off for site checkout & *high level navigation (top nav or top pages)*, with the goal of decreasing cart abandonment, increasing conversion rate, and improving continuation to key shopping pages & shopflow.


"high level navigation (top nav or top pages)" bereitet mir Probleme

TIA!
Esther Pugh
United States
Local time: 10:49
Top-Level-Navigation
Explanation:

Bei der Top-Level-Navigation (oder High-Level-Navigation) geht es darum, dass die Besucher einer Website sich in der sog. Top Navigation aufhalten, also bspw. auf der Homepage/Landingpage. Marketingziel ist es, die Besucher auf tiefer liegende Seiten zu locken (Second- oder Multi-Level-Navigation).


Selected response from:

Doreen Haedicke
Germany
Local time: 15:49
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4Top-Level-Navigation
Doreen Haedicke


  

Answers


38 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Top-Level-Navigation


Explanation:

Bei der Top-Level-Navigation (oder High-Level-Navigation) geht es darum, dass die Besucher einer Website sich in der sog. Top Navigation aufhalten, also bspw. auf der Homepage/Landingpage. Marketingziel ist es, die Besucher auf tiefer liegende Seiten zu locken (Second- oder Multi-Level-Navigation).




Example sentence(s):
  • Die Anordnung der Top-Level- und Second-Level-Navigation am oberen und linken Bildrand einer Seite ist Standard für eine übersichtliche Benutzerführung.

    Reference: http://www.usabilityblog.de/multi-level-navigation-auf-smart...
    Reference: http://books.google.de/books?id=2W18AQAAQBAJ&pg=PA39&lpg=PA3...
Doreen Haedicke
Germany
Local time: 15:49
Native speaker of: Native in GermanGerman
PRO pts in category: 4
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