08:01 Apr 22, 2020 |
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English to German translations [PRO] Bus/Financial - Marketing / Market Research | |||||
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Summary of answers provided | ||||
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3 | Copy Deck/Seitenstruktur |
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4 -1 | Copy-Strategie |
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Copy Deck/Seitenstruktur Explanation: ... Reference: http://docplayer.org/10949759-Stichwortverzeichnis-349.html https://www.proz.com/kudoz/english-to-german/advertising-public-relations/4790225-deck-as-in-xxx-local-dish-site-copy-deck.html?print=1 |
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Copy-Strategie Explanation: A copy deck is a single document (usually written in Microsoft Word) that contains all the necessary bits and bobs for a given copywriting project. The term 'copy deck' is often used in advertising agencies, where it's also known as a 'copy platform'. - see https://www.katetooncopywriter.com.au/what-is-a-copy-deck/ A copy platform is a statement prepared by the advertiser (often in association with an advertising agency) setting forth the advertising strategy, a summary of the rationale for the strategy, and related background information. - see https://marketing-dictionary.org/c/copy-platform/ Copy-Strategie - Ausführliche Definition im Online-Lexikon Kreativ-Strategie. 1. Festlegung der Werbeinhalte entsprechend den Bedürfnissen der Zielgruppen und der angestrebten Positionierung. Voraussetzung ist die Planung des Werbeziels. 2. Kreative Umsetzung der Werbestrategie, im Wesentlichen bestehend aus: (1) (Bild-)Motiv, (2) Produktversprechen (Formulierung des Produktnutzens), (3) Begründung des Versprechens für die Zielgruppe durch glaubwürdige, verständliche Argumentation, (4) Festlegung von Stil und Ausstrahlung der Werbung. - see https://wirtschaftslexikon.gabler.de/definition/copy-strateg... |
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