Branding

French translation: image de marque

22:39 Jan 12, 2021
English to French translations [PRO]
Marketing - International Org/Dev/Coop / Manual
English term or phrase: Branding
It is a document that speaks about finance award from international donors. For branding I was thinking "image de marque" but in the same doc, they use as well "marking"

The definition of branding in the doc is: “Branding” refers to how a program or project is named and positioned, and who it is from; it identifies the sponsor of the work.
Frederic Audebrand
United Kingdom
French translation:image de marque
Explanation:
Image de marque pour celui-ci (éviter l'anglicisme)
Selected response from:

Samuel Clarisse
France
Local time: 00:04
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2stratégie de marque
Marielle Akamatsu
4 +1image de marque
Samuel Clarisse


  

Answers


15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
branding
image de marque


Explanation:
Image de marque pour celui-ci (éviter l'anglicisme)

Samuel Clarisse
France
Local time: 00:04
Native speaker of: Native in FrenchFrench
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Saeed Najmi: Right!
34 mins
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9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
branding
stratégie de marque


Explanation:
Suggestion
cf. https://www.btb.termiumplus.gc.ca/tpv2alpha/alpha-fra.html?l...

Marielle Akamatsu
France
Local time: 00:04
Native speaker of: Native in FrenchFrench
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Gauthier Menin: C'est le terme que j'ai vu le plus employé dans le retail.
2 hrs
  -> Merci !

agree  AllegroTrans
16 hrs
  -> Merci !
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