00:55 Oct 9, 2020 |
English to French translations [PRO] Marketing - Advertising / Public Relations Additional field(s): Business/Commerce (general), Marketing / Market Research | ||||||||||||
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| Glossary-building KudoZ Question posted on behalf of translation team:
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Selected response from: Hugues Marianne France Grading comment
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Summary of translations provided | ||||
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5 +2 | cécité aux bannières |
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5 | aveuglement aux bannières |
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Discussion entries: 1 | |
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cécité aux bannières Definition from Visiplus Academy: Le banner blindness (pouvant se traduire en français par cécité aux bannières) désigne le fait ques les visiteurs d'un site web vont, consciemment ou non, ignorer les bannières publicitaires. On parle également de cécité aux publicités (ad blindness) ou bruit de bannières (banner noise). Example sentence(s):
Explanation: Le terme est amplement documenté et étudié (voir ref.). Il s'agissait de choisir la préposition appropriée. En effet, on peut trouver : - cécité envers les bannières (https://www.ionos.fr/digitalguide/web-marketing/vendre-sur-i... - cécité des bannières (https://blogging-techies.com/fr/quest-ce-que-la-cecite-des-b... - cécité par bannière (https://blog.arcoptimizer.com/quest-ce-que-la-cecite-par-ban... Or c'est bien "cécité aux bannières" qui convient. |
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6 hrs confidence:
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