04:27 Jan 19, 2017 |
English to Chinese translations [PRO] Marketing - Medical: Pharmaceuticals / Drug advertising | |||||||
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| Selected response from: Fubin Che Local time: 12:35 | ||||||
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Summary of answers provided | ||||
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5 | 公正平衡 |
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4 | 客观如实地评价 |
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fair balance 公正平衡 Explanation: Fair Balance 翻译:公正平衡 详解:在直接面向消费者的广告中,公正平衡是指准确和公正的风险评估,以及药物疗效介绍 Example sentence(s):
Reference: http://www.pharma-mkting.com/glossary/fairbalance.htm Reference: http://group.medlive.cn/topic/7889 |
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fair balance 客观如实地评价 Explanation: 从网上找到了如下内容: In direct-to-consumer advertising, fair balance refers to the presentation of accurate and fair assessment of the risks as well as the benefits of the drug. "[T]he presentation of true information relating to side effects and contraindications is comparable in depth and detail with the claims for effectiveness or safety." http://www.pharma-mkting.com/glossary/fairbalance.htm Fair Balance The law requires that product claim ads give a "fair balance" of information about drug risks as compared with information about drug benefits. This means that the content and presentation of a drug's most important risks must be reasonably similar to the content and presentation of its benefits. This does not mean that equal space must be given to risks and benefits in print ads, or equal time to risks and benefits in broadcast ads. The amount of time or space needed to present risk information will depend on the drug's risks and the way that both the benefits and risks are presented. http://www.fda.gov/Drugs/ResourcesForYou/Consumers/Prescript... 貌似“客观如实地评价”这层意思。这个balance其实有“兼顾”之意。 其实第一个链接的第一段定义蛮清楚明了,应该难不住您:) |
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