Angela Greenfield Jan 19, 2008:

smaller companies, in turn, will have to lower their prices to stay on the market. That's what they mean. Sorry for a long-winded answer.

Angela Greenfield Jan 19, 2008:

They are talking about price wars, like Walmart and K-Mart. To gain a bigger market share companies lower prices for their goods (sometimes even loosing their profits) and thus attract more buyers. It is easier to do this for a large company, but

Ia Dzamashvili (asker) Jan 19, 2008:

more of the text I don't even understand what they mean by "удержания рынка" -
Maybe more text before will help you to explain the term.


Основные изменения на рынке крупных оптовых поставок канцелярских товаров были вызваны внутренней причиной - захлестнувшей рынок ценовой конкуренцией. Именно ценовые методы конкурентной борьбы стали для наиболее амбициозных участников рынка основным инструментом роста. И средством удержания рынка - для менее крупных операторов

Angela Greenfield Jan 19, 2008:

Оба варианта (мой и Марка) эдентичны: Я нашла цитату в поддержку Марка: The result is that farmers in this sector need to adapt and change in order to retain the market and develop it (google)