Glossary entry (derived from question below)
Dutch term or phrase:
meeliften
English translation:
reaping the benefits
Added to glossary by
Julia Thompson
Apr 11, 2005 05:12
19 yrs ago
Dutch term
highly conscious, efficient, precise.
Native in: English 
Works in: Dutch to English, English, English to Dutch
meeliften
Dutch to English
Other
Marketing
Marketing term in the following context:
Dit zou met name moeten resulteren in uitgifte van meer Spaarwatts en aanvullende communicatiedruk (meeliften).
Dit zou met name moeten resulteren in uitgifte van meer Spaarwatts en aanvullende communicatiedruk (meeliften).
Proposed translations
(English)
| 4 +1 | added/side benefit |
AllisonK (X)
|
| 4 +2 | to tag along |
Linda Flebus
|
| 3 +1 | freeloading / ambush marketing / parasitic marketing |
Deborah do Carmo
|
| 3 | to join (in/with) |
joeky janusch
|
Proposed translations
+1
49 mins
Selected
added/side benefit
without knowing more context (what are Spaarwatts? A sort of savings programme?) it's hard to say, but this might be a solution - if it's meant in a positive sense - a more negative connotation would require anothe solution
side benefit?
... In addition, schools will do a better job of marketing services to ... As a
side benefit we begin to build community across groups at a time when groups ...
fnopress.com/selecting/smm6.html - 21k
... Helpful Hints for Using Sales and Marketing Data to Improve Profitability ...
There is a side benefit to this approach. CRM involves so many specialized ...
www.familybusinessstrategies.com/articles03/3263g.html - 22k
... Website Marketing Strategy - We offer several web-marketing packages to get
... with the added benefit that you can target different customer segments ...
hosting.itechlabs.com/internet_Marketing.asp - 22k
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Note added at 2 hrs 9 mins (2005-04-11 07:21:21 GMT)
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taking Debbie\'s comments into account, you might be able to combine that with part of my suggestion and make it \'reaping the benefits\'?
side benefit?
... In addition, schools will do a better job of marketing services to ... As a
side benefit we begin to build community across groups at a time when groups ...
fnopress.com/selecting/smm6.html - 21k
... Helpful Hints for Using Sales and Marketing Data to Improve Profitability ...
There is a side benefit to this approach. CRM involves so many specialized ...
www.familybusinessstrategies.com/articles03/3263g.html - 22k
... Website Marketing Strategy - We offer several web-marketing packages to get
... with the added benefit that you can target different customer segments ...
hosting.itechlabs.com/internet_Marketing.asp - 22k
--------------------------------------------------
Note added at 2 hrs 9 mins (2005-04-11 07:21:21 GMT)
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taking Debbie\'s comments into account, you might be able to combine that with part of my suggestion and make it \'reaping the benefits\'?
Peer comment(s):
| agree |
writeaway
: reap the benefits sounds good -seems to have inspired others too
2 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thanks for the helpful info. Reaping the benefits is the most appropriate here."
11 mins
joeky janusch
Israel
Israel
Native in Dutch
Israel
quality and cast-iron nerves
Native in: Dutch
Works in: English to Dutch, Dutch, Dutch to English, and 2 more.
Related KudoZ points
:
4
to join (in/with)
Afhanbkelijk van de context met of zonder voorzetsel en welke.
Succes!
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Note added at 11 mins (2005-04-11 05:24:06 GMT)
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Moet zijn afhankelijk.
Succes!
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Note added at 11 mins (2005-04-11 05:24:06 GMT)
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Moet zijn afhankelijk.
+1
50 mins
Deborah do Carmo
Portugal
Portugal
Native in English
Portugal
Lawyer-Linguist
Native in: English (Variant: UK)
Works in: Dutch to English, Flemish to English, English
freeloading / ambush marketing / parasitic marketing
Just some ideas to help get the ball rolling - although freeloading is informal, it seems to have some support as an accepted term in marketing.
Here is another extract that confirms it is something like "cashing in" + "sponging off"
"Nuon beëindigt ‘meeliften’ factuur van andere bedrijven
Met ingang van 1 januari 2004 stopt Nuon met het laten ‘meeliften’ van een groot aantal bedrijven op de Nuon- rekening. Momenteel biedt Nuon bedrijven en instanties binnen haar voorzieningsgebied nog de mogelijkheid om via de Nuon-nota hun diensten en heffingen bij de klanten in rekening te brengen"
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Note added at 54 mins (2005-04-11 06:06:19 GMT)
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Allison makes a strong point - these are of course the \"negative options\"
There is very little context but I\'m taking my cue from your understanding of having read the whole text.
\"Profiteering\" can\'t be used - think it inevitably springs to mind but that refers to overcharging and taking advantage of a situation rather than freeloading/sponging off others.
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Note added at 2 hrs 17 mins (2005-04-11 07:29:35 GMT)
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Not the least of the monkey wrenches in the works was the purchase of SuSE by Novell, an organization not likely to see the value of staying in bed with the likes of TurboLinux and SCO. Add in the fact that SuSE did practically all the work behind the UnitedLinux distribution, and you can see where it might not see the advantage of continuing a \"partnership\" with companies that might be seen to be *freeloading off the fruits* of SuSE\'s labor. SCO\'s defection from the Linux brigade and subsequent lawsuits against IBM hardly increased the partners\' comfort level in UnitedLinux.
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Note added at 2 hrs 21 mins (2005-04-11 07:33:55 GMT)
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Note: if it is happening within the same group, it\'s not ambush/parasitical marketing - with that additional info I\'d stick to freeloading if a single term is needed, otherwise \"unjustly reaps the benefits from\"
Here is another extract that confirms it is something like "cashing in" + "sponging off"
"Nuon beëindigt ‘meeliften’ factuur van andere bedrijven
Met ingang van 1 januari 2004 stopt Nuon met het laten ‘meeliften’ van een groot aantal bedrijven op de Nuon- rekening. Momenteel biedt Nuon bedrijven en instanties binnen haar voorzieningsgebied nog de mogelijkheid om via de Nuon-nota hun diensten en heffingen bij de klanten in rekening te brengen"
--------------------------------------------------
Note added at 54 mins (2005-04-11 06:06:19 GMT)
--------------------------------------------------
Allison makes a strong point - these are of course the \"negative options\"
There is very little context but I\'m taking my cue from your understanding of having read the whole text.
\"Profiteering\" can\'t be used - think it inevitably springs to mind but that refers to overcharging and taking advantage of a situation rather than freeloading/sponging off others.
--------------------------------------------------
Note added at 2 hrs 17 mins (2005-04-11 07:29:35 GMT)
--------------------------------------------------
Not the least of the monkey wrenches in the works was the purchase of SuSE by Novell, an organization not likely to see the value of staying in bed with the likes of TurboLinux and SCO. Add in the fact that SuSE did practically all the work behind the UnitedLinux distribution, and you can see where it might not see the advantage of continuing a \"partnership\" with companies that might be seen to be *freeloading off the fruits* of SuSE\'s labor. SCO\'s defection from the Linux brigade and subsequent lawsuits against IBM hardly increased the partners\' comfort level in UnitedLinux.
--------------------------------------------------
Note added at 2 hrs 21 mins (2005-04-11 07:33:55 GMT)
--------------------------------------------------
Note: if it is happening within the same group, it\'s not ambush/parasitical marketing - with that additional info I\'d stick to freeloading if a single term is needed, otherwise \"unjustly reaps the benefits from\"
+2
2 hrs
Linda Flebus
Belgium
Belgium
Native in Dutch
Specializes in field
Belgium
German/English to Dutch/Flemish
Native in: Flemish , Dutch
Works in: German to Dutch, English to Dutch, German to Flemish, and 2 more.
Related KudoZ points
:
4
Discussion
Thankyou so much - your explanation is perfect. The company in question is reaping the rewards from the activities of it's holding company. I really don't know if there's a standard marketing term (marketing translators?) but reaping the rewards is certainly more eloquent. Thanks. Julia.
Thanks for your prompt reply! I felt that in this context, 'meeliften' meant profiting at the expense of another, such as cashing in on something. However, I don't find cashing in very elegant and wonder if any of my fellow translators can come up with something more eloquent!