Glossary entry (derived from question below)
Dutch term or phrase:
op het netvlies van klanten komen
English translation:
make an impression on the client
Added to glossary by
Dave Calderhead
Jul 5, 2005 22:35
18 yrs ago
1 viewer *
Dutch term
Rebekah Wils (X)
op het netvlies van klanten komen
Dutch to English
Marketing
Marketing
book
Hi. This is from a book about marketing for Human Resources. I'm collaborating on it and a fellow translator insists "positioneren is op het netvlies van klanten komen" means "seeing through the client's eyes". I think it's more the sense of making an imprint on their mind, but would be grateful for some adjudication.
Proposed translations
(English)
Proposed translations
9 mins
Dave Calderhead
Netherlands
Netherlands
Native in English
Netherlands
Reliable translations, reasonable rates
Native in: English
Works in: Dutch to English, English
Related KudoZ points
:
16
Selected
be striking to the client
or 'appeal to the client', certainly more 'make an impression on the client' than 'see through the client's eyes' in my humble opinion.
4 KudoZ points awarded for this answer.
Comment: "Thanks so much to everyone for answering, all the answers were really helpful. Went for Dave's 'make an impression on the client' in the end, as it fitted well with the rest of the context."
+4
18 mins
Marijke Singer
Spain
Spain
Native in English
Spain
Technical translator with Math degree
Native in: English 
, Spanish
Works in: Dutch to English, Spanish to English, English to Spanish, and 3 more.
place yourself directly in your customers' field of vision
I think it also means making an imprint on their mind.
Peer comment(s):
| agree |
Francina
7 mins
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Thank you, Francina!
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| agree |
Tina Vonhof (X)
3 hrs
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Thanks, Tina!
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| agree |
AllisonK (X)
7 hrs
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Thanks AllisonK!
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| agree |
Johan Venter
8 hrs
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Thanks, venter!
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3 hrs
Benno Groeneveld
United States
United States
Native in Dutch
&
English
Specializes in field
United States
Dutch - American communicator
Native in: Dutch , English
Works in: English to Dutch, Dutch to English
making the customer aware of your existence
A more literal translation would be: to make an imprint on clients' retina, hence making the customer aware that you might be the solution to their problem.
8 hrs
giving your product a certain imago, making the client perceive the product in a certain way
In marketing, positioning is the technique by which marketers try to create an image or identity for a product, brand, or organisation. It is the 'place' a product occupies in a given market as perceived by the target market. Positioning is something that is done in the minds of the target market. A product's position is how potential buyers see the product. Positioning is expressed relative to the position of competitors.
hth
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Note added at 2005-07-06 07:20:57 (GMT)
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If you need something a bit snappier, maybe \"catching the eye of your target customer\"?
hth
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Note added at 2005-07-06 07:20:57 (GMT)
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If you need something a bit snappier, maybe \"catching the eye of your target customer\"?
+1
9 hrs
grab the attention of customers
Another way of putting it.
Peer comment(s):
| agree |
blackbird
: depending on the tone of the book: I've heard "catching eyeballs" as marketing slang :)
11 hrs
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