Glossary entry (derived from question below)
Portuguese term or phrase:
marca própria
English translation:
own/store brand
- The asker opted for community grading. The question was closed on 2012-06-27 13:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)
Jun 23, 2012 20:41
11 yrs ago
16 viewers *
Portuguese term
Brazil
Experienced and reliable translator
Native in: Portuguese 
Works in: English to Portuguese, Spanish to Portuguese, Portuguese to English
marca própria
Portuguese to English
Bus/Financial
Finance (general)
estoque, varejo
Grant e Fernie (2008) afirmam que a análise de disponibilidade de produtos deve ser realizada em conjunto com a reação do consumidor frente à ruptura de estoque (se a maior parte irá substituir, postergar ou procurar um concorrente).
Ainda segundo os autores, esta análise é importante, pois o aumento da disponibilidade dos produtos implica em investimentos em tecnologia e gestão, que podem não necessariamente compensar o retorno esperado em vendas.
Argumenta ainda que recentemente tem aumentado o desenvolvimento de marca própria pelos varejistas em diferentes segmentos de consumo.
exemplo, marca CArrefour de produtos
Ainda segundo os autores, esta análise é importante, pois o aumento da disponibilidade dos produtos implica em investimentos em tecnologia e gestão, que podem não necessariamente compensar o retorno esperado em vendas.
Argumenta ainda que recentemente tem aumentado o desenvolvimento de marca própria pelos varejistas em diferentes segmentos de consumo.
exemplo, marca CArrefour de produtos
Proposed translations
(English)
| 5 +4 | own/store brand |
Sheryle Oliver
|
| 5 | store brand..private label |
airmailrpl
|
| 4 | own brand |
telefpro
|
| 4 | private brand |
Andre Damasceno
|
| 4 | store brands/house brands/private label brands |
rir
|
Proposed translations
+4
15 mins
Selected
own/store brand
When value is at the top of your list, shop Safeway Brand. You'll find thousands of items up and down our aisles from dry cereal and frozen foods to paper towels ...
Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia...
Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia...
4 KudoZ points awarded for this answer.
Comment: "thanks"
10 mins
own brand
creio que seja útil
15 mins
Andre Damasceno
Brazil
Brazil
Native in Portuguese
Brazil
Genuine dedication and professionalism
Native in: Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Spanish to Portuguese
14 mins
airmailrpl
Brazil
Brazil
Native in Portuguese
&
English
Brazil
Technical - Fast - good price - accurate
Native in: English (Variant: US) , Portuguese (Variant: Brazilian)
Works in: English to Portuguese, Portuguese to English, English, and 1 more.
Related KudoZ points
:
158
store brand..private label
marca própria => store brand..private label
Store brand - Wikipedia, the free encyclopedia
www.en.wikipedia.org/wiki/Store_brand
But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing,
List of store brands - Australia - References - External links
Store Brand Food - Search Results
www.storebrandsdecisions.com/tag/store-brand-food
Tags: private label food, store brand food, private label prepared food, store ... Rite Aid is rolling out Simplify, its new “price fighter” store brand, as part of the ...
Store Brands Decisions: Valuable Insight for Retailers & Suppliers
www.storebrandsdecisions.com/
Help improve the profitability of Store Brands retailers and their supplier partners by providing actionable insights on best practices in Store Brand development, ...
Private Label Products | WholeFoodsMarket.com
www.wholefoodsmarket.com/products/private-label.php
Exclusive to Whole Foods Market, all our products meet our strict Quality Standards — that means no artificial ingredients or hydrogenated fats.
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Note added at 15 mins (2012-06-23 20:57:30 GMT)
--------------------------------------------------
also:
House brands,
Private label brands (PLBs) in the United States,
own brands in the UK,
and home brands in Australia
and generic brands
Store brand - Wikipedia, the free encyclopedia
www.en.wikipedia.org/wiki/Store_brand
But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing,
List of store brands - Australia - References - External links
Store Brand Food - Search Results
www.storebrandsdecisions.com/tag/store-brand-food
Tags: private label food, store brand food, private label prepared food, store ... Rite Aid is rolling out Simplify, its new “price fighter” store brand, as part of the ...
Store Brands Decisions: Valuable Insight for Retailers & Suppliers
www.storebrandsdecisions.com/
Help improve the profitability of Store Brands retailers and their supplier partners by providing actionable insights on best practices in Store Brand development, ...
Private Label Products | WholeFoodsMarket.com
www.wholefoodsmarket.com/products/private-label.php
Exclusive to Whole Foods Market, all our products meet our strict Quality Standards — that means no artificial ingredients or hydrogenated fats.
--------------------------------------------------
Note added at 15 mins (2012-06-23 20:57:30 GMT)
--------------------------------------------------
also:
House brands,
Private label brands (PLBs) in the United States,
own brands in the UK,
and home brands in Australia
and generic brands
19 mins
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